Short Journalistic Video Research

1. A New Fashion Philosophy | British Voue & John Lewis and Partners

here

This video is effective as it gives an insight into the design ideas behind the collection, and also the way it is received by its target audience. The close up shots of the clothes in this create extremely powerful visuals that I think could be extremely effective in my video.

2. Young Designers Discuss Sustainability In Fashion | British Vogue & The House of Peroni

here

This video presents the facts, and issues regarding sustainability in fashion, from the point of view of young designers with sustainability at the core of their brand, it is interesting as it tells the stories of the designers, while also promoting the importance of sustainability within the industry. 

3. H&M | Bring It On

here

This video works almost entirely on powerful imagery and poetry to get the information across. The use of colour, camera angles, and spoken word set to the shots, is an extremely effective way of making a point.