Category: Introduction

Journalism and Social Media

How do BBC journalists use Twitter?

  • Screen Shot 2018-09-12 at 11.30.06The BBC News account (@BBCnews) usually post news articles, accompanied by aheader photo and short description of the articles content.
  • Occasionally BBC News will retweet information and articles from specialist BBC news forums such as BBC Sport, Newsbeat, and BBC Business.Screen Shot 2018-09-12 at 11.28.45
  • The BBC’s radio and television channels all have their own Twitter account that are used to promote new content such as shows, interviews, ect. This can be in the
    form of clips, gifs, photos or just tweets. They also occasionally retweet tweets from musicians, actors, and journalists, that relate to their audience.

What do local journalists do on Twitter?

  • A local Sheffield Twitter account, Vibe (@vibe_sheffield), post and retweet tweets Screen Shot 2018-09-12 at 11.32.53from Sheffield news distributers and Journalists. All the content is specifically related to Sheffield. They also retweet tweets from local businesses, which makes them different from the more news-feed focused accounts of the Sheffield newspapers.
  • The Sheffield Star and Telegraph, Sheffields two main Screen Shot 2018-09-12 at 11.45.46newspapers, use their Twitter accounts to promote their articles, in the same way as BBC News, and they also have live updates of significant local news events.
  • BBC Radio Sheffield (@BBCSheffield) is much ore focus on breaking news from in and around the Sheffield area. As well as promoting their programmes and interviews. Screen Shot 2018-09-12 at 11.48.11
  • Exposed Magazine, (@exposedmagsheff), Sheffields free entertainment magazine, is similar to vibe in its format, as they both deliver soft news. Compared to the Star and Telegraphs hard news.

 

Why I love Edward Enninful.

Edward Enninful was scouted as a model on a train at the age of 16, and this led to the start of an incredible career in the fashion industry. He modelled briefly for Arena and i-D before moving on to assisting i-D stylists. It was while doing this that he met i-D founder Terry Jones, who promoted Enninful to fashion editor at the age of 18, making him the youngest person ever to be named editor at a major fashion publication.Edward Enninful - OBE

Throughout his career so far, Enninful’s work has consistently been relevant and of an exceptional standard, while also often challenging what is deemed acceptable within the fashion. In 2016 he was awarded an OBE for his work towards diversifying the fashion industry. While working as contributing editor at Vogue Italia he helped create the ‘all black’ issue, featuring only black models, which sold out in the UK, US, and Italy in just 72 hours. It became the magazines top-selling issue. In 2011, he took over style dictatorship at W Magazine, where he was partly credited for the 16% growth in ad page in 2012. He held this position until 2017, when it was announced that he would take over as editor-in-chief at British Vogue, becoming the first ever male editor of the publication.

British Vogue September 2018
British Vogue May 2018
British Vogue December 2017

Near the end of her reign as Vogue editor, Alexandra Shulman came under fire when Vogue published their 2017 staff photo and it was revealed that in an office based in central London, one of the most diverse cities in the world, there was not a single person of colour. Over more than 300 issues of Vogue during Shulman’s 25 years as editor, 12 covers featured people of colour. Of the 11 covers we have seen from new editor Edward Enninful so far, 5 have featured women of colour. Those numbers speak for themselves.

Within the pages of the magazine, the articles and interviews are significantly more relevant to all people in British society. From Halima Aden who became the first hijab-wearing model on the cover of Vogue, to model Selena Forrest writing openly about her sexuality in the October ’18 issue, and model/founder of Gurls Talk Adowa Aboah’s articles on life and how to live it with confidence. The content of Vogue is now not just significantly more relevant to a wider group of society, it also feels more like a magazine for everyone instead of just white, middle-class, middle-aged women. As a 16-year-old boy, I love it, as does my mother and many of my friends both male and female. That’s why I love Edward Enninful because he has created a magazine that can be enjoyed by everyone, while also promoting diversity in the fashion industry, which in itself is refreshing.