Infographic (7.2.1, 7.2.2) + Evaluation (7.3.1)

First Infographic

For my first infographic, I used a Vogue article on the designers and brands that do not use fur, and decided to turn it into my infographic.

I wanted to go with a sleek, clear design, and so I used beige as my background colour, as it is a traditional colour used as a base for a palette in the fashion industry. I chose to use exclusively white and black logos in a circle format, so that it was aesthetically pleasing, and consistent.

I used a font that was similar to didot, the font commonly used by the majority of fashion magazines in the UK, and for the interactive element I linked my source, and a video produced by Vogue that delves deeper into sustainability in fashion, so the audience can continue to expand their knowledge.

When creating my infographic, I faced a lot of issues with sourcing effective images, and deciding what information/quotes to use. I knew exactly how I wanted it to look, but it took me a long time to get to that point.

I also forgot to take screenshots of the creative process for my infographic, so I couldn’t show my process.

If I was going to do it again in the future, I would focus on a smaller amount of brands, so I could go into more detail.

Feedback

“The infographic is very on-brand for the topic, and easy to understand, however you could have used more data, such as statistics of fur sales in the UK.” – Ellie Havenhand

Second Infographic

This is the process for my second, more statistical infographic. It is geared towards sustainability, and educating on the impact fast-fashion has on the environment.

I decided to use a red and black colour palette, I chose an image of a tie to use as it’s topical, then changed the colour to red to fit the aesthetic of the scheme, and then I added my statistic in bold red lettering to draw the eye in. Then the additional information that tells the viewer what the statistic is about is in smaller black lettering underneath, and the link to the source beneath that.

I placed the tie in the middle of the image, with the statistic in similar coloured lettering directly underneath for emphasis, and then added the extra information underneath with the source link so the audience can continue to advance their knowledge on the subject.

I sourced the information from a prominent sustainability blog, and I chose it because it was a statistic that effected a lot of people with modern wardrobes.

Feedback

“It portrays the information accurately, and looks simple yet professional, however it could have been adapted to be more interactive and include more information.” – Liz Theaker

Research and Planning: 7.1.1, 7.1.2

The purpose and conventions of infographics:

Infographics are a format that helps journalists to help their readers understand what they’re doing. They are a way of converting complicated statistics, and information into an easy-to-read format.

This infographic is effective as it uses imagery (the faces of famous men who have been accused of sexual harassment, piled up like an iceberg) to emphasise the statistic included in the infographic: 70% of sexual harassment incidents go unreported. 

This second infographic shows much more information. The point of it is to give ‘a complete history of the legislation of same-sex marriage it is done in the form of a bar chart, with different bars depicting different countries, and the year that same-sex marriage was legalised there, from 2000-2017. The bar chart is also coloured in the colours of the LGBT pride flag. 

Design Planning

This is the first example of a template I would use for my infographic. I would add statistics and dates at every point of the timeline, and some base information at the top as well as an eye-catching title. 

If I use this template I would create an actual timeline for sustainability within the fashion industry in 2018. I would also include a website link at the bottom. 

Infographic Creation Techniques

There are various different website that provide free templates for creating infographics. These include Canva, Piktochart, and infogram. You can select a template, and then adjust it to your liking. Or you can create an infographic from scratch.